Marketing Staffing & Placement
Premier’s specialized recruiters connect clients with marketing and public relations talent across all industries. Our flexible services help your business reduce attrition and find professional talent that complements your unique business environment.
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In some organizations, joining the marketing team means you will play a vital role in promoting the business and mission of an organization. You may serve as the face of a company, coordinating and producing materials representing the business. It is the marketing department’s job to reach out to prospects, customers, investors and/or the community, and create an overarching image that represents your company in a positive light—that is, your brand. Depending upon the depth and breadth of the position, in general, marketing professionals should have knowledge of the following:
- Defining & Managing the Brand — This involves defining who you are, what you stand for, what you say about yourself, what you do and how your company acts. This, in turn, defines the experience you want your customers and partners to have when they interact with you.
- Conducting Campaign Management for Marketing Initiatives — Marketing proactively identifies the products and services to focus on over the course of your sales cycle, and then produces materials and communications that get the word out.
- Producing marketing & Promotional Materials — Your marketing department should create the materials that describe and promote your core products and/or services, and keep them up-to-date as those products and services evolve.
- Creating Content Providing Search Engine Optimization for your website — Your website is often the first (and possibly the only) place people go for information about you. Your marketing department will be responsible for keeping Web content current, while also working to ensure your site comes up quickly when someone searches for your type of business.
- Strategic Planning — Planning skills come into play when arranging employee and executive calendars when unexpected cancellations or changes arise.
- Monitoring & Managing Social Media — Marketing should contribute to, manage and maintain your social media pages and accounts and carefully watch what’s being posted about you online.
- Producing Internal Communications — Your employees need to understand your company, its values, its goals and its priorities. Marketing is often responsible for employee communications through a newsletter and/or intranet.
- Serving as a Media Liaison — When your company is cited in the media, a member of the marketing department often acts as spokesperson for your company or guides executives in how to respond to media queries.
- Conducting Customer & Market Research — Research helps you define target markets and opportunities accordingly and also helps you understand how your products and services are perceived.
- Overseeing Marketing Vendors & Agencies — Marketing is typically responsible for selecting and managing the agencies and vendors who produce marketing materials and or/provide marketing support. These may include ad agencies, print vendors, PR agencies or specialists, Web properties, etc.
Marketing Job Titles:
- Content Creator
- Content Strategist
- Content Marketing Manager
- Creative Assistant
- Digital Brand Manager
- Creative Director
- Marketing Data Analyst
- Marketing Technologist
- Digital Marketing Manager
- Social Media Coordinator
- Social Media Strategist
- Community Manager
- SEO Specialist
- SEO Strategist
- SEO/Marketing Manager
Marketing Job Description
“Marketing Coordinator,” “Digital Specialist,” and similarly often generic terms often don’t encompass the responsibilities of today’s marketer — even those who might be coming to your company right from college.
And many marketing leaders are feeling the effects of this shift — 95% of them say their organizations are struggling in some way because they aren’t reaching the right candidates, according to a TEKsystems survey.
It’s hard to know exactly what job description your ideal company will use when looking for new applicants, especially if they’re hiring a certain role for the first time. But don’t worry — we’ve got you covered. The description below contains some of the most important job aspects with which to conduct your job search this year.
What Do Marketers Do?
Content Marketing – Content marketing encompasses all the consumable media you publish to drive the conversation in your industry — often including but not limited to blog posts. Your content team enforces your blog and offers’ tone, topic selection, editorial calendar, email campaigns, and search engine optimization (SEO) strategy — all of which ensure you’re connecting with the right type of readers whom you can convert into customers.
Digital Marketing – Although each of these people should be well-versed in content analytics, they actually specialize in different things. While marketing data analysts study industry conditions to refine product positioning, Marketing technologists develop an operational strategy for executing on these conditions — and pursue the necessary technology to support it. Digital marketing managers oversee the analytics related to your content so you can optimize your existing assets and create smarter campaigns in the future.
Social Media – Social media coordinators often handle the day-to-day posting responsibilities on various social networks, including management of a posting schedule similar to the content creator’s editorial calendar. Social media strategists help you decide which social networks to keep accounts on, which content to post, and where, for maximum reach and ROI.
Search Engine Optimization – SEO specialists coordinate with content creators to ensure the SEO tactics you’ve agreed to are being practiced in your content. Strategists work with your analytics buffs to refine your approach to SEO as Google’s algorithm, or your own content strategy, changes.
How Much Can You Make As A Marketing Professional?
- The average salary for an Entry Level Marketing is $45,482 per year
- The average salary for a Marketing Manager is $69,367 per year
- The average salary for a Director of Marketing is $87,855 per year
Within an organization marketing professionals may be considered some of the team’s most important members. These individuals are vital for driving business activities toward reaching company goals.
These individuals may work in many different positions completing a variety of different tasks within companies in almost any industry. In marketing, it’s always important to be preparing for the future of marketing. The field of marketing is one that continues to evolve at a rapid rate.
Opportunities for Growth:
- Much of the recent changes in jobs and tasks can be attributed to the use of the internet over the past decade. While marketing, advertising, and promotional positions have been around for a while and are highly desirable, many new positions are being created every day as the world of marketing continues to evolve around the use technology.
- According to the Bureau of Labor Statistics, employment for marketing professionals is expected to grow 14 percent through the year 2020. That means more than 29,000 projected new employment opportunities. There are also many other similar occupations within a variety of industries to consider for a marketing degree holder.
Benefits of working with Premier
Premier is here to ensure that you get the most out of your new position, whether as a contractor or an internal position. See the full list of benefits below, and reach out when you’re ready to consider growing your career with Premier.