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Marketing Specialist

Marketing Specialist

Job Description Example

Premier Talent Partners is looking for talented marketing professionals to fill Marketing Specialist roles for a number of our clients in the San Francisco Bay Area, Silicon Valley, Sacramento, and New York City. Candidates applying for Marketing Specialist positions will be responsible for driving the success of inbound leads via digital marketing and PR.

Key Responsibilities

  • Public Relations
  • Press/interview - facilitate ClinCapture appearances in the press and schedule/facilitate interviews and public events for our CEO
  • Press releases - plan and create ClinCapture press releases
  • Digital Marketing
  • Webinar - plan, create content, and drive attendance for ClinCapture webinars
  • Email Automation - generate demand from our prospects and customers via email blasts, drip email campaigns, and A/B testing
  • SEO – drive traffic to the website and adjacent content via search engine optimization
  • SEM – optimize search engine marketing campaigns including pay-per-click such as sponsored results (Google Adwords, etc.) and retargeting campaigns (AdRoll, etc.)
  • Social Media - Update and maintain ClinCapture social media including LinkedIn, Twitter, Facebook, and Instagram
  • Blogs/adjacent content - Create and manage content for blogs and other web pages
  • Analytics - closely monitor metrics including conversion rates for all marketing initiatives
  • Assisting with organizing internal and external events
  • Assisting with product marketing and the creation of distributable documents
  • Supporting customer relations and the ClinCapture partnership program

Requirements:

  • Bachelor’s degree in marketing or related discipline
  • 2 years relevant work experience required
  • Experience in a B2B organization, leveraging the web property as a demand generation source
  • Excellent verbal, written, and interpersonal communication skills

Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

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