Today, the concept of diversity is hopefully foreign to very few human resources departments. But when it comes to creating a truly diverse workplace, there’s more than meets the eye. Below, we’ll reveal what real diversity looks like—and why it should be a priority for your company.
Diversity comes in many forms: racial, gender, ability, cultural, socioeconomic, sexual orientation, age, and religious—the list goes on. But it also manifests in less conspicuous ways: life experience, personality, skill set, talent, and perspective. In the workplace, it’s crucial to embrace each of these categories separately to create a strong, varied workforce.
Consider this: When your company’s staff is homogeneous, the way team members approach problems—and arrive at solutions—is the same, because their lived experiences are similar. But when diverse people and perspectives are welcomed, innovative and creative ways of thinking are unleashed. And because you’ve focused on hiring employees with diverse skills, you can trust your staff to not only autonomously ideate but also execute and measure the success of their projects.
The payoff of this conviction is broad. Embracing diversity leads to higher employee satisfaction, retention, and talent acquisition. When you hire a diverse workforce, your brand is viewed as a progressive entity that values the individual, thereby attracting potential candidates and improving the morale of current employees. The end result? You end up with a workforce that feels more confident, creative, valued, and (as a convenient byproduct) productive.
Welcoming diversity benefits employers in more than one way: in a 2018 Boston Consulting Group study, researchers found that companies that have more diverse management teams see 19% higher revenue. It also opens the door to new business: diverse employees can help break down language and cultural barriers to build a global business. And in a world that increasingly points to inclusivity as a moral duty, it positions employers as a leader in creating a strong, successful company culture.
In today’s competitive economy, the positive impact of a diverse workforce on productivity, profits, and morale is indisputable. How is your brand making diversity a priority?