Lifecycle Marketing Manager

Not remote

Full Time

Permanent

Marketing

San Mateo, CA

7 - 9+ years

$110,000 - $150,000 / year

Function

Marketing

location

San Mateo, CA

Experience

7 - 9+ years

pay

$110,000 - $150,000 / year

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Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

qualifications

Bachelor's/MS degree in Marketing or related field

required qualifications

job highlights

Hybrid Work Schedule in San Mateo (3days onsite 2days remote)
Own the global strategy, testing and execution of CRM/Lifecycle campaigns that deliver measurable business impact.
Design, launch, and optimize multi-channel retention campaigns
Leverage customer data and segmentation strategies to deliver highly personalized messaging across multiple channels.
Maximize campaign performance through A/B testing, analysis and iterative improvements.
Collaborate with brand and integrated marketing teams
Support the company's global expansion
Work with the analytics team to define key metrics for success and track the performance of lifecycle marketing campaigns.
7+ years of experience in lifecycle, CRM, and retention marketing, with a proven record of end-to-end campaign management.
Experience in direct-to-consumer (B2C) industry required
Deep expertise in CRM platforms and automation tools (Braze, Moveable Ink or similar), with hands-on experience implementing sophisticated CRM campaigns.
Strong analytical skills and experience using data visualization tools such as Looker, Amplitude.

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At Premier Talent Partners, we are a people-centered recruitment firm with a strong focus on Skills-Based hiring. We specialize in placing individuals in roles ranging from entry-level to VP level across various fields, including Customer Success, Sales & Marketing, Finance & Accounting, Administrative, HR, Operations, and Technology. Our expertise spans contract/temporary, temporary-to-permanent, permanent, and payrolling services, and we are dedicated to promoting equitable hiring practices on a national scale.

Please note that compensation for the specific role will be determined based on your unique skills and experience. If you have an interest in exploring other positions similar to this one, please be aware that compensation rates and benefits packages may vary accordingly.
We do consider applications from qualified candidates with prior arrests and conviction records, in accordance with applicable regulations.
It is imperative that you have the legal authorization to work in the United States, as we do not provide sponsorship.

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